One Submit Blogs

Here's something I've noticed after working with tens of thousands of independent artists through One Submit: the ones who struggle aren't usually struggling because of their music. The music is often good. Sometimes really good. The game itself is what trips them up. Most of them just don't know how it works yet. Spotify has an algorithm. Same as Instagram, same as TikTok. Park your songs and wait? That's not going to go well. Here's what I've actually seen work. Release oft

Independent artists uploading to Spotify? Plenty of those. Artists who actually do it right? Way fewer. Most releases follow the same pattern. The track gets uploaded, the link gets shared, and everyone waits. A few hundred streams, maybe a few thousand, and then it quietly disappears into the catalog. Not because the music wasn't good enough. Because the release got treated like a finish line instead of a starting point. The artists growing consistently on Spotify aren't nec

Last week Suno closed a $400 million Series D. The valuation sits at $5.4 billion now. That's more than double what it was seven months ago, so the line is going straight up. Bond Capital led the round. The company's doing something like $300 million a year, it's past 2 million paying subscribers, and people are pumping out 7 million tracks a day on the thing. Big numbers. Everything pointing the right direction. And the whole time I'm reading it, one name keeps sitting in th