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3 Marketing Audiobooks to Help You Promote Your Music and Grow Your Audience

Writer's picture: Oren SharonOren Sharon

Music marketing audiobooks

No matter how long you’ve been in the music industry, learning about marketing can help you promote your music effectively and propel your career to new heights. As the industry adopts digital transformation and listeners discover new music and artists online, your marketing strategy must include tapping into social networking sites, including TikTok. 


As such, a previous post on marketing your TikTok music channel guides you through understanding how TikTok works, from creating your profile to optimizing your account to gain interactions and express your musical style and personality. It also includes tips on creating consistent, high-quality content and utilizing music promotion features like hashtags, collaborations, and analytics.


Beyond optimizing your marketing strategy for emerging platforms like TikTok through these tips, it also helps to read expert-written books on music marketing to brainstorm your promotional campaigns and ultimately grow your audience. Music marketing books have become increasingly accessible through audiobooks, entailing a look at the benefits of this learning format and top audiobook titles to add to your library.


Audiobooks as a source of marketing knowledge

The audiobook industry has grown remarkably in recent years, recording $1.6 billion in sales in 2021 and double-digit revenue growth over the past ten years. Audiobooks are widely supported by American listeners due to their convenience and portability, which provide an eyes-free and hands-free learning experience. Streaming platforms like Spotify have also contributed to the 106% increase in time spent listening to audiobooks, as its premium subscription plan includes 15 hours of audiobook listening.


While Spotify announced plans to change its music and audiobook access tiers, audiobooks remain accessible through digital libraries, providing unlimited access to books’ electronic and audio formats. One popular option is Everand’s audiobook library, which can be enjoyed with a free trial and affordable monthly subscription plans.  Its diverse selection includes not only fiction and self-help best-sellers like Emily Henry’s Funny Story and James Clear’s Atomic Habits but also business and marketing resources that can guide musicians throughout their careers, such as Cynthia Montgomery’s The Strategist.


Below are music marketing titles worth adding to your audiobook library for greater career opportunities.


Six-Figure Musician by David Hooper



With years of experience both as a performer and a music marketer, David Hopper’s Six-Figure Musician: How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business teaches you that making music and earning money are not mutually exclusive endeavors. In this audiobook narrated by Chris Caldwell, you will learn how to promote yourself as a musician in terms of attracting music labels, utilizing social media, selling music, and building a loyal following.


Spotify Profits 2.0 by Chris Greenwood

Spotify is undeniably one of the largest music-sharing platforms worldwide, making it crucial to learn its inner workings and harness its potential for growing your audience and career. With over a million monthly Spotify listeners, author and narrator Chris Greenwood shows you how to make the platform work to your advantage through its algorithms, editorial playlists, and artist profiles. Spotify Profits 2.0: Music Marketing and Business Strategies for the New Singles Economy also includes research and case studies that will help you get streams and balance financial success and creative fulfillment as a musician.



Audiobooks as a source of marketing music


Making Money with Music by Randy Chertkow and Jason Feehan

When it comes to today’s top musicians, Taylor Swift’s musical career is undeniably a marketing masterclass, which shows the importance of not only promoting your music but, more importantly, creating an identity that listeners can connect with for a long time.  Her main marketing strategies, such as omnichannel campaigns, brand storytelling, and fan engagement, can be learned through Making Money with Music, narrated by Timothy Andrés Pabon. The audiobook also contains strategies you can utilize when it comes to music royalties, funding for music production, and multiple income streams.


As you incorporate audiobook listening into your daily routine, remember to take notes to serve as a reference when creating your music marketing strategy and brainstorming promotional campaigns.

Resources:

Visit our TikTok music promotion plan
Learn more about Spotify promotion for independent artists
Find out how much music Spotify pays per stream using our streaming calculator


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