Contents
Spotify Playlists
Generating An Engaging Presence On Social Media
Create A Website
Reach Out To different Platforms
Get In Touch With Social Media Influencers
Music Videos
Best Ways To Promote Music?
Indie artists, in this day and age, have loads of options on how they can expose and promote their songs to better enhance their music career. The internet and social media has made music promotion for artists extremely easy and effortless. Music submission platforms, distribution platforms and Spotify playlists are just a few examples of online platforms that can help independent artists promote their music without any hassle.
If you are releasing music independently, the most important thing to remember is that your music needs to be your number one priority and you need to make sure that the quality of your music is up to scratch, You can work with a music marketing plan and spend all your time pushing your music promotion efforts, but if the music you're promoting is not a great music, you are wasting your time.
If you are in the stage of unreleased music and you haven't released anything to social media platforms to your music fans, get a 2nd and 3rd opinion from someone professional.
The music industry has many ways artists can get their music exposed, but I'm sure you're wondering, what are the best and most effective ways to do it?
This article helps you with some music marketing tips and gives you options on how to promote your music to your fans and get your music heard.
1. Spotify Playlists
Spotify gives you the opportunity to submit your music online to playlists, which will eventually lead to your tracks being listened to by fans across the globe. Spotify submission is a great way for music promotion. How do you get your music onto Spotify playlists? Read our recent blog about the 3 different types of Spotify playlists and how to get your music on them and help out your music career.
You can also submit your songs for playlist consideration to Spotify playlist curators, YouTube channels, blogs, radio stations, TikTok influencers and record labels with the One Submit platform, and it’s pretty easy to use. Apple music submissions are also planned in the future.
2. Generating An Engaging Presence On Social Media
Developing an eye catching, interesting and engaging social media presence will benefit any musician trying to get their music heard. It is extremely vital for you to be on many social media platforms such as Facebook, Instagram, Twitter, YouTube and TikTok, in order to post, promote and distribute your songs. While having a social media presence it is critical that you post your content frequently and consistently and keep your fans and target audience engaged with your artist page and content.
TikTok is a popular social media platform to promote music. By uploading a video on TikTok, with your song as the sound on the video, TikTok creators can save and use your song for when they create their next video. This is also a great way to approach music marketing while also having your old and new music online. TikTok has way more monthly users than Spotify does, thus emphasizing the importance of uploading your songs onto TikTok and promoting music online.
The success of music careers depends on creativity and consistency. The most important characteristic in success is their ability to maintain consistency in their performances. Too many artists want to be viral or make a big profit. But the problem in this case is your focus on this huge swing that kicks off your musical life. You need to concentrate on small jabs frequently. So it allows introducing people to your journey and helps you promote the music for long periods of time. I can offer you a couple of tips to create two times the amount of information required. It’s all about being double what we think we need.
A very important note is to not forget about the power and importance of using hashtags when posting content. You should also make sure that your content is relevant to who you are as an artist and how you would like to be presented and perceived by your fans.
an eye-catching, interesting and engaging social media presence will benefit any musician trying to find his place in the music industry. It is extremely vital for you to create Facebook, Instagram, Twitter, YouTube and TikTok accounts, in order to post and promote your music, it is however, critical that you post your content frequently and consistently and keep your fans/audience engaged with your content.
TikTok is one of the most current social media platforms and one of the most popular tools that is essential for promoting your music. By uploading a video on TikTok, with your song as the sound on the video, TikTok creators can save and use your song for when they create their next video, depending if they like it or not. TikTok has way more monthly users than Spotify does, thus emphasizing the importance of uploading your music onto TikTok.
A very important note is to not forget about the power and importance of using hashtags when posting content. You should also make sure that your content is relevant to who you are as an artist and how you would like to be presented and perceived by your fans.
3. Create A Website
Every up and coming artist needs a dedicated website. A website will provide you with a place where your fans can find out information about you as an artist and your music. A great website should include your future scheduled events, a shop to purchase merchandise, an about section explaining who you are, your background in music, an online contact form and all your social media platforms.
Your website could also be where you announce the release of new music. The creation of a well designed website is time consuming however, you can ask for some assistance from web designers to speed up the process. Having a respectable website will act as the center for your fans to interact and know more about you and your music which is the gateway for many independent artists to promote music.
4. Reach Out To A Different Platform
Radio Stations
Radio stations are constantly looking for new releases to play on their stations. You can reach out to any of your local radio stations through methods of cold calling and emailing. After some time you are bound to find radio stations willing to play your song. This process will however take up some of your time, but just remember that receiving more listeners to your song is worth the time spent.
Blogs
Music blogs are a great way to attract fans and music lovers. You can promote your music by writing blogs about your journey as a musician and about your new music releases. Reaching out to bloggers can help you expose your music as they might write a story about you as an artist and your music. This will create loads of traffic to your social media accounts, Spotify account and website. Our platform - One Submit, helps artists get their song played on radio stations and blogs with a minimal effort, and every song submitted to these platforms gets reviewed.
Make you sure your release date is not to old prior to submitting.
5. Get In Touch With Social Media Influencers
This method can be very difficult as many influencers have thousands of followers and receive thousands of emails and collaboration messages daily. If you are however, able to contact a social media influencer and manage to collaborate with them, then this will have a dramatically positive effect on your music. Social media influencers usually receive compensation for assisting you, so the price for collaborations can vary. The best option would be to try to contact TikTok and Instagram influencers.
6. Music Videos
Creating an original, exciting and engaging video can have the potential to have many views online, even if your track isn’t a hit and can make all the difference. The key to creating a video is to be as creative as possible. Research music videos of famous artists to gain insight and inspiration for when you shoot your music video. For example, a music video that has an underlying message, has humor and or are filmed in a great location, will create a more engaging and gripping video .
TikTok is a great platform to place a snippet of your music video, it can grow your fan base at a rapid speed while also connecting to more fans.
There are clearly plenty of opportunities for indie artists to expose their songs. That being said, you need to be strategic and creative in every aspect when promoting your songs, as you want to stand out above the rest and become noticeable as a talented artist.
7. Live Shows
It doesn't matter if you're performing in your room by yourself or at a big venue;
live shows are the best way to connect with your audience.
Online shows can be a great way to get your music heard, get exposed, and add new fans and followers. There's also the option of performing in other people's living rooms which is quite cool. There are a few services and platforms that offer a service like that, check out: bookastreetartist.com for example.
An event flyer for the show can also be a great tool for promotion.
Any event needs promotion and advertising. To reach the widest possible audience with details about your next event, create eye-catching event flyers with the help of Adobe Express.
This easy-to-use design platform gives you the power of a professional designer. And you can master the basics of design in a matter of minutes. Promoting big events has never been this easy or this much fun.
Inspire people to get involved by creating event flyers that are both unique and professional. Adobe Express allows you to customize your design in a number of ways. Get a head-start on the design process by choosing an appropriate template—and make it your own by utilizing the many customization options.
That's it, thanks for reading.
Read about: How To Get Your Music On Apple Music Playlists, Deezer, and Spotify. Check out our blog on how to promote music in 2024
Check out our the best Spotify promotion services,
check out our TikTok music promotion plan
for our general music promotion, visit our home page
Good luck!!